You want to send out 15 tweets to increase the awareness of your brand. Goal setting is a powerful process for thinking about your ideal future, and for motivating yourself to turn your vision of this future into reality.
This is why we start the process of setting goals by looking at your lifetime goals. Use that information to set goals that are within your reach. By April 15th I will create a process that ties social media activity to lead collection by providing a reason to sign up for exclusive email newsletter to deliver early-bird deals to our customers.
If so, how are you going to be a good parent? Each social media activity should accomplish a measurable task to ensure you are making progress. Top-level athletes, successful businesspeople and achievers in all fields all set goals. They may focus strictly on implementing technology related solutions for the entire operation, or zero in on specific approaches to core operational areas such as marketing or finance.
Business analyst teams can measure the success of their work by gauging statistics related to the following: Setting lifetime goals gives you the overall perspective that shapes all other aspects of your decision making.
The result of this process is creating an opt-in database for messaging with your customer. It is difficult, if not impossible, to reach a goal that is not clearly defined. What information and skills will you need to have in order to achieve other goals? This might be business conversions, brand awareness, customer experience, online reputation management, etc.
While there is no sense setting a goal that is impossible to reach, it makes a lot of sense to set one that will make you work hard and provide a challenge. Use the smart goal setting process when your goals are relatively simple and straightforward.
Then social channels are a tremendous way to accumulate qualified leads. Just click hereadd the MarketingThink. One measure of success in social media is the number of comments, followers, retweets, likes or Web visits you achieve during a specified period of time.
Then plan the steps you must take to realize your goal, and cross off each one as you work through them. Realistic - Realistic is another word for achievable. By May 1, I will create a weekly content stream of 5 blog posts, tweets, 5 influencer contacts and 15 Facebook posts to help increase the awareness of our company through social media.
Spend some time brainstorming these things, and then select one or more goals in each category that best reflect what you want to do.
Your social media goals need to challenge you but not stretch you too far where the are not attainable or achievable. Action-Oriented - This means your goal should focus on actions you can take that are in your direct control. Decreased phone queries and emails over the span of a few months?
Maybe you want to use social as a channel for customer service. Remember, Hanz and Franz want to pump … you up! If I am to be successful with my goals, I cannot hope to lose all 40 pounds in one month. All we have to do to use this mechanism is to give it a specific target.
Then create a daily To-Do List of things that you should do today to work towards your lifetime goals. At an early stage, your smaller goals might be to read books and gather information on the achievement of your higher level goals.
Here are some of the many variants: Motivational - Goals need to be motivational. For example, you could say that your relationship is a 6 and your goal is to make it an 8. How many readers and customers did you engage via reads, shares, retweets with your messaging or content?
Attainable Goals should be attainable and reasonable. Attainable Have your social accounts contributed to this particular metric in the past?
Some of the most used goals in companies are sales goals, so we selected 3 good examples of SMART goals for companies related to sales: First there is something psychological about putting pen to paper. Longer term targets could be more of a stretch and have less probability of success.
Do you have an example of a SMART social media goal that you will be using this year or for this quarter? Brand Awareness Brand awareness is all about your brand becoming relevant to potential buyers.In business, strategic goal setting is an essential but often times misused element.
But what makes a great goal? Whether you’re using OnStrategy’s strategic planning software or sitting down with a pencil and paper to plan your day, you need to make your goals smart.
Put some time and thought into what you want to achieve, write it down and test it against SMART Goals model and you will be amazed at how far you get with reaching your objectives!
If you would like to see an example of business goals you can click here. Getting your goals right to begin with is a SMART start to a successful program. A high-performance marketing plan can help you understand how your programs are doing, understand their impact on revenue, and can help your team become more efficient.
When you create your long-range, five-year plan for business growth, the goals you set here will be planned goals.
An example of a planned goal is to increase sales to $1 million a year from your current sales of $, I have always believed in working and planning smart but did not really have a set plan on how I was going to do that.
Although I had managed to achieve past goals on time, I don't think that it was intelligently smart enough because I still feel there is a better way. SMART goals, attributed to Peter Drucker's management by objectives concept, are a time-tested way to measure a business objective.
Before you start, you must decide what you want to accomplish and think about how you can apply SMART criteria to your desired goal.Download